AMD has appointed Mason Zimbler to help them establish the new brand AMD LIVE!?, their new home entertainment digital media center PC experience, throughout Europe.
Mason Zimbler is a full service through-the-line agency recognised for its expertise and experience in the technology sector. The launch campaign will run throughout Europe, starting mid October, and will focus on introducing the AMD LIVE! experience to consumers via an informative and consumer friendly in-store campaign.
Central to the launch campaign will be a multi-lingual, in-store experiential DVD which gives the consumer an on screen experience demonstrating the capabilities of AMD LIVE!. The DVD will be supported by a leaflet and innovative POS materials.
Powered by a powerful AMD Athlon? 64 X2 dual-core processor the AMD LIVE! experience is based on open standards which means that OEM manufacturers can specify the best components in their Media Center PC designs. The result is a highly powerful, feature-rich AMD LIVE! PC which is designed to stream, record, transfer, share and manage photos, videos, music and media to the digital devices already available in the home. This includes set top boxes, MP3 players, mobile phones and Xbox 360? games consoles.
In addition, with the added support of the AMD LIVE! Entertainment Suite, a selection of support applications and services, consumers will enjoy further user benefits. These include simplification of existing digital processes, added security and remote access, enabling them to enjoy their digital content when and wherever they want, even abroad.
In a highly competitive marketplace Mason Zimbler?s experience of the technological market ensures that they are well placed to introduce the benefits of AMD LIVE! to the consumer.
?AMD is delighted to be working with Mason Zimbler ? a recognised and multi-faceted agency in the technology sector. We have chosen Mason Zimbler for its reputation to be able to translate technology messages into tangible consumer benefits?, said Vincenzo Pistillo, Director of Sales and Marketing, Retail Channel EMEA.
AMD, the AMD Arrow logo, AMD Athlon, AMD LIVE!, and combinations thereof, are trademarks of Advanced Micro Devices, Inc. Other names are for informational purposes only and may be trademarks of their respective owners.
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